Why Choose Us?


Fact 1. This brochure is aimed at the 'indoor' tourist market
Customer Benefit…Britain is renowned for it's changeable weather and recent MET figures show that rainfall has increased by more than 50% year on year in this area. It is highly probable therefore, that it will rain at some point during a visitor's stay. Promoting your business in a product that has a fresh and innovative theme means that more people are likely to pick it up giving you a greater response.

Fact 2. We print 30,000 copies (15,000 per issue - Spring/Summer and Summer/Autumn)
Customer Benefit…We need to ensure that you will get the absolute, best response from your advertisement. Our responsibility to you, and in fact to all of our advertisers, is to get your business in front of as many of your potential customers that we can. This year, we will be printing 30,000 brochures that will blanket cover your target area and ensure your money is well spent.

Fact 3. We use an approved distribution company
Customer Benefit…The feedback from our research shows that successful business leaders insist on a strong availability for any brochures that they commit their marketing spend to. We use a recognised distribution company that we pay to ensure that the brochures are out in the high footfall areas and replenished regularly. This means that you can be assured that the visitors that come to the area, and who will then hopefully spend their money with you, will have got your details from one of our 30,000 brochures.

Fact 4. We use lots of outlets
Customer Benefit…We understand that repetition builds recognition and by advertising with us, your business will get seen and encourage more people to come and spend money at your business. We guarantee that our brochures are positioned in all the busy tourist attractions and places to stay. In a nutshell - wherever we go, you go!

Fact 5. It is retainable
Customer Benefit…The potential shelf life of any brochure, especially in the visitor/tourism industry, is vitally important when deciding where to spend your advertising budget. By printing 30,000 copies we can keep restocking throughout the year to make sure all our selected outlets do not run out. Therefore, the longer people hold onto our brochure the more likely they are to spot your advert and pay you a visit.

Fact 6. Full colour
Customer Benefit…A lot of tourism booklets only print in black and white to keep their costs down and their profits up. We decided to make the brochure full colour because not only does it stand out among the mono leaflets on display, but research proves that colour marketing is 154% more impactful than black and white. By investing in a full colour brochure we can be sure that it will be spotted, retained and will therefore direct more business your way.

Fact 7. Low rates
Customer Benefit…We understand that picking the right publication to promote your business can get a bit confusing when there are so many to choose from. It makes sense that cost has to be one of the most important factors when choosing the right medium to market your business. Our rates are easily affordable starting from as little as £59.95 + vat per issue.

Fact 8. Cost effective advertising
Customer Benefit…Advertisers have told us that this publication is an ideal opportunity to reach their targeted customers and even if they only generate one or two genuine enquiries, they will have covered the cost of their advert!

Fact 9. Approved by Tourist Information Centres
Customer Benefit...Tourist Information Centres have approved our publication and agree it would be valuable to the Tourism Industry.  Therefore, you can be reassured that we are supported by a leading, recognised tourism body, hopefully giving you piece of mind when deciding to spend your money with us.

Fact 10. A wide selection of business types
Customer Benefit… When looking at any visitor brochure it is important to check that there is a good selection of business types that the reader can refer to. The pages are categorised into various directory headings that makes it easier to read but more importantly, means we have a retainable product that has a greater appeal.

Fact 11. Handbag sized
Customer Benefit…The brochure is a third of an A4 and is 'handbag' or 'top inside pocket' sized. We chose this format purposefully as it is handy to carry around and still large enough to be easily read.

Fact 12. High pick up numbers
Customer Benefit…Our pick up rate is above average because it is unique. Visitors take one when the weather is bad or if there is even a threat of rain. It is also worth remembering the 'comedy' value of the publication, as most people would be expecting it to rain at some point during their stay in the UK…even in the summer! This means that if the weather is fair, most tourists will still take our brochure 'just in case'. The good news is that you will be able to also attract those people as they will still visit your business even if it is not raining.

Fact 13. Brochure design
Benefit…We have an excellent design team who work on ensuring our brochure looks attractive with a strong brand to catch the reader's eye. The logo is carried throughout and the categories are colour coordinated so that it is index linked and very user friendly.

Fact14. Linked to our website
Customer Benefit… Not only will your advert appear in the leaflet but it will also be carried on our website at no extra cost to you. Some tourists when they go to a new area may go online to get their information before they travel and others will pick up brochures when they arrive. With us, your business will reach both.

Fact 15. Your advert is designed for free
Customer Benefit… A lot of publications tend to charge for the design of the advert because they use an external company and the cost can be passed on to you. We design your advert for FREE. Once you have placed your booking with us, it will be sent to our studio that will help design your advert. We do not charge for this service; the price you pay for your advertisement is the price quoted and it is not affected by any hidden charges or add ons.

Fact 16. Proof of advert before publication
Customer Benefit…We have had a lot of feedback about the high amount of errors in other tourist brochures and leaflets. Our design team ensure that you get a proof of your advert before publication so that you can make any changes right up until the last minute if you need to.

Fact 17. You do not pay for the cost of our editorial
Customer Benefit…We decided in the early planning stages not to carry a lot of editorial. With some brochures and leaflets the cost of the general editorial is absorbed by the advertisers without their knowledge, which bumps up the price. We think it is more important that your advert stand out and that you can have it at the cheapest price possible.

Fact 18. Great sponsorship opportunities
Customer Benefit…Sponsorship opportunities are available to companies who may want to heighten their brand awareness. For just an extra £95.00 + vat added on to your existing advert, you can sponsor any category within the brochure.

Fact 19. Two issues per year
Customer Benefit…Publishing two issues a year enables us to showcase your business seasonally. The Spring/Summer issue is perfect for the Easter and early Summer tourists while the Summer/Autumn brochures are available from July through to the end of September.

Fact 20. Spring/Summer and Summer/Autumn publications
Customer Benefit... The problem with most annual directories and guides is that your chosen advert has to stay the same for the whole year. With us, you can change your advert's layout, text and impact to suit you. Your seasonal events, themes, menus, special rates etc. can be added for the next issue to ensure your get your message across at exactly the right time of the year - and these copy changes are FREE!